Visit to Canada’s Baking and Sweets Show

Yesterday I visited Canada’s Baking and Sweets Show, with my friend Hobby Victim. The show brings together a variety of bakers, artists, vendors, and suppliers, and is sponsored by my favourite sugar refinery Red Path Sugar.

I had a great time, and got to see lots of different vendors and products, but a few things about the show really surprised me.

The entrance

A large table of cakes (dummy cakes I think), marked with numbers. I looked but found nothing to explain who had made these cakes. Most were done in a Halloween theme.

I wish I had a clearer picture. it looked like a castle made of bones.

This giant Fabergé vase was topped with birds, the decorations were very intricate.

Next was an Alice in Wonderland cake, and a white cake with blue accents.

I’m pretty sure this is Alice. On a very complex tree and chair.

I admired the beautiful shades of blue and the lace string work here. You can’t really see the details at all, lighting wasn’t the best but this was a lovely cake.

A very eclectic mix of style and talent on display. I was impressed.

The vendors

I got to meet some very nice vendors, and see and try some delicious things. I also saw some vendors acting very strangely.

The shortbread cookies at Sprucewood Handmade Cookie Co. and Mary Macleod’s Shortbread were delicious. We purchased apricot shortbreads and raspberry shortbreads. I brought some home for Boyfriend as a surprise.

I saw extremely beautiful artisan chocolates at Mercury Chocolates. I don’t know how chocolatier Darren Johns makes those beautiful creations, but his chocolates look like perfect jewels, a variety of colours and flavors. I didn’t get to speak with him much because there was a woman who would not stop talking to him, so I moved on and viewed the gorgeous truffles at Old Firehall Confectionary. At Nadia Chocolates there were beautiful chocolate butterflies, very thin and pretty.

I saw some interesting cakes at Dessert Trends and beautiful custom cakes at La Casa Dolce’s booth. There was a tree of sugar ornaments at the Canadian Society of Sugar Artistry.

I saw an interesting presentation on fondant by Virgin Ice. They gave out cards which say: visit our website for vendors at libertygroupsugar.com but that URL does not work for me.

At the Bonnie Gordon College booth I met Susan Trianos! She was making gum paste chrysanthemums, and she was very friendly. She answered lots of questions and we talked about baking TV shows. It was cool to watch her make petals and assemble the flower.

I got to see a real Agbay at the Icing Inspirations booth. They had two Agbays and an airbrush booth.

I spent a lot of time in the Golda’s Kitchen booth. I wanted to buy 80% of their inventory, but limited myself to one item; the Fat Daddio’s sloped chocolate mould. This booth was very crowded. People could not navigate the aisles, and it was jammed with merchandise and customers. I suppose they wanted to show as much product to as many potential customers as possible but it was just too much.

What about the show surprised me?

1. The amount of vendors who did not give out samples. Of the vendors without samples, some were offering a discount if you bought their product at the show, but others didn’t. Wow.

I visited every booth at the show, and I know there were several cupcake bakers, but the only one I remember is Glady Cakes, because they had friendly staff, and they offered me a sample. I was happy to try one, but they insisted I try three flavours: Lemon Heaven, The Nut Bar, and Cafe Dulce de Leche.

As for the other vendors, what were they thinking? They had high prices, and no samples.

I realize that the profit margin on custom baked goods is not great, and the high price is a combination of quality ingredients, overhead, profit, and mostly time/labour. Nobody wants to work at cost or for free. But really? This is a trade show. I thought the point was to demonstrate your wares and get new business.

Adult tickets to this show cost $12 so why would a person spend another $20 to buy your product without tasting it, when the vendor beside you is letting them try a sample for free?

2. There were 5-6 vendors who did not seem very interested in being at the show at all. I walked up to their booths, waited a few moments to be acknowledged, but they were too busy texting. They never looked up from their cell phones. I walked away. If you can’t be bothered to put your phone away and greet people who are at your booth, why did you come?

Three vendors were loudly discussing their displeasure with the amount of teenagers in the crowd. They made a few unpleasant comments.

I am not a “customer is always right” person. I have worked in customer service, and I know that a lot of customers are assholes. Or pretentious morons. Or both. But it seems to me that if you are a vendor at a trade show, standing around insulting the people at the show is in poor taste.

3. Lack of food and drink available for purchase. I skipped lunch to get to the show early, and walking the entire floor made me very thirsty, it would have been nice to find a place that sold cold drinks and sandwiches.

Have you ever been to a baking show? Tell me about it.

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8 thoughts on “Visit to Canada’s Baking and Sweets Show

  1. Gladycakes says:

    Hello! This is Glady of Gladycakes. I just wanted to say that I really appreciate the kind words said about Gladycakes, my booth and my friends (staff hehe). Makes me very happy to know that our cupcakes were the only ones you remember! =D Cheers!

  2. linda says:

    Just wanted you to know that I completely agree with what you’ve said about the show! Somehow I missed the castle cake made out of bones…

    • Hi there. I checked out your blog post on the show and I agree with you about the pricing.

      I spoke to a lot of vendors who said if you purchased their product while at the show, it was cheaper than buying it from their retail front. Perhaps that is true for the baked goods, but I don’t think it was true for the tools and supplies.

      I remember at least 3 booths had chocolate moulds, and the prices on their website were the same price used at the show. The only “discount” is not paying shipping – but you have to travel to the show and pay to enter it. So how is that a discount?

      • linda says:

        Exactly! And while I understand a booth probably costs an arm and a leg it is still worth it to give out samples or have special pricing to develop relationships with customers. After all the show brings so many people to you that are in your specific target audience, take advantage, make them feel like they are getting something extra from you. 🙂

  3. hobbyvictim says:

    Wasn’t able to transfer my photos, but I think you said it all. I heard it was packed during the weekend but I suspect many people were just there to see the Cake Boss.
    To all those vendors that gave it their all, even on the Friday, thank you. Where as I’m glad I went for free, I did enjoy myself. Good company too.

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